TY  - BOOK
AU  - Bertwistle, Gary
TI  - The vibe : the marketing handbook for every product, service and industry
SN  - 9781742169736
U1  - 658.827 
PY  - 2010///
CY  - Milton Qld: 
PB  - John Wiley and Sons Australia Ltd.
KW  - advertising brand name products
KW  - branding (marketing)
KW  - changing face of branding
KW  - eight cylinders of marketing
KW  - final thoughts
KW  - raise the roof on your brand
KW  - start at the beginning
KW  - think differently
KW  - trademarks
ER  -