Gray, Rob <br/><br/>
Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own 
by Rob Gray 
 - 1st ed. 
 - Bath:   Crimson Publishing Limited  2014 
 - vi, 232p., ind.  21 cm x 14 cm 
<br/><br/><label>ISBN: </label>9781780592299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>branding<br/>case studies<br/>electronic commerce<br/>marketing<br/>social media
<br/><br/><label>Dewey Class. No.: </label>658.827  / GRA