TY  - BOOK
AU  - Gray, Rob
TI  - Great brand blunders : the worst marketing and social media meltdowns of all time ... and how to avoid your own
SN  - 9781780592299
U1  - 658.827 
PY  - 2014///
CY  - Bath: 
PB  - Crimson Publishing Limited
KW  - advertising
KW  - branding
KW  - case studies
KW  - electronic commerce
KW  - marketing
KW  - social media
ER  -