Collins, Tim <br/><br/>
100 ways to create a great ad 
by Tim Collins 
 - London:   Laurence King Publishing Ltd  2014 
 - 208p., ind.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>9781780671680 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>analogy<br/>borrowed interest<br/>branded content<br/>case studies<br/>dpuns<br/>endorsement<br/>heritage<br/>hyperbole<br/>logo<br/>long copy<br/>omission<br/>product sampling<br/>puzzels<br/>symbols<br/>visual puns
<br/><br/><label>Dewey Class. No.: </label>659.1  / COL