Taylor, Alice Kavounas <br/><br/>
Strategic thinking for advertising creatives 
by Alice Kavounas Taylor 
 - London:   Laurence King Publishing Ltd  2013 
 - 208p., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>9781780672731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising achieve<br/>advertising campaigns<br/>advertising selling<br/>competition<br/>consumer response<br/>mandatory elements<br/>media requirement<br/>product interest<br/>product service<br/>strategic planning<br/>target market
<br/><br/><label>Dewey Class. No.: </label>659.113  / TAY