Zinkmund, William G. <br/><br/>
Exploring marketing research 
by William G. Zinkmund 
 - 5th ed. 
 - Texas:   Dryden Press  1994 
 - xxiv, 818p., ind.  26 cm x 20 cm 
<br/><br/><label>ISBN: </label>0030989582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cases<br/>collection<br/>design<br/>marketing<br/>process<br/>research<br/>video research
<br/><br/><label>Dewey Class. No.: </label>658.83  / ZIK