Yeshin, Tony <br/><br/>
Sales promotion 
by Tony Yeshin 
 - London:   Thomson Learning  2006 
 - viii, 321p., ref., glos., ind.  25 cm x 19 cm 
<br/><br/><label>ISBN: </label>9781844801619 
<br/><br/><label>Subjects--Topical Terms: </label><br/>bonus pack<br/>brand<br/>case study<br/>communications proccess<br/>competitive environment<br/>consumer franchise building<br/>consumer objectives<br/>contribution<br/>developing plan<br/>disadvantages<br/>evaluation and feedback<br/>event management<br/>free gifts<br/>global brands<br/>globalization<br/>integrated marketing communication<br/>market place<br/>marketing<br/>price<br/>sales promotion<br/>sampling<br/>sponsorship<br/>target audience<br/>trade promotion<br/>trade show<br/>value
<br/><br/><label>Dewey Class. No.: </label>658.82  / YES