Shane, Ed <br/><br/>
Selling electronic media 
by Ed Shane foreword by Michael C. Keith 
 - Boston:   Focal Press  1999 
 - xx, 462p., epilo., app., glos., ind.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>0240803272 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cable advertising<br/>case for advertising<br/>casting the net<br/>interactive interim<br/>mass media<br/>radio advertising<br/>research and ratings<br/>sales management<br/>sales process<br/>selling<br/>selling television advertising
<br/><br/><label>Dewey Class. No.: </label>384.50688  / SHA