TY  - BOOK
AU  - Shane, Ed
TI  - Selling electronic media
SN  - 0240803272
U1  - 384.50688 
PY  - 1999///
CY  - Boston: 
PB  - Focal Press
KW  - cable advertising
KW  - case for advertising
KW  - casting the net
KW  - interactive interim
KW  - mass media
KW  - radio advertising
KW  - research and ratings
KW  - sales management
KW  - sales process
KW  - selling
KW  - selling television advertising
ER  -