Chernatony, Leslie De <br/><br/>
Creating powerful brands 
by Leslie De Chernatony, Malcolm McDonald and Elaine Wallace 
 - 4th ed. 
 - New York:   Butterwoth Heinemann  2015 
 - xxiii, 483p., ind.  22 cm x 18 cm 
<br/><br/><label>ISBN: </label>9781856178495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>branding<br/>marketing<br/>planning<br/>product management
<br/><br/><label>Dewey Class. No.: </label>658.827  / CHE