TY  - BOOK
AU  - Chernatony, Leslie De
AU  - McDonald, Malcolm
AU  - Wallace, Elaine
TI  - Creating powerful brands
SN  - 9781856178495
U1  - 658.827 
PY  - 2015///
CY  - New York: 
PB  - Butterwoth Heinemann
KW  - brand name products
KW  - branding
KW  - marketing
KW  - planning
KW  - product management
ER  -