Pringle, Peter K. <br/><br/>
Electronic media management 
by Peter K. Pringle, Michael F. Starr, and William E. McCavitt 
 - 4th ed. 
 - Boston:   Focal Press  1999 
 - xv, 440p., app., glos., bib., ind.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>0240803329 
<br/><br/><label>Subjects--Topical Terms: </label><br/>broadcasgting station management<br/>broadcast programming<br/>broadcast sales<br/>broadcasting<br/>cable television system<br/>electronic media business<br/>financial management<br/>human resource<br/>management<br/>promotion and marketing<br/>public broadcast station<br/>radio stations<br/>regulations<br/>television stations
<br/><br/><label>Dewey Class. No.: </label>384.54068  / PRI