TY  - BOOK
AU  - Shaw, Mark
TI  - Copywriting : successful writing for design, advertising, and marketing
SN  - 9781856695688
U1  - 808.0666591 
PY  - 2009///
CY  - London: 
PB  - Laurence King Publishing Ltd
KW  - Advertising copy
KW  - Business writing
KW  - Marketing
KW  - writing for advertising
KW  - writing for brand
KW  - writing for campany magazine and newsletters
KW  - writing for catalogues
KW  - writing for retailing
ER  -