Kaputa, Catherine <br/><br/>
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand 
by Catherine Kaputa 
 - London:   Nicholas Brealey Publishing  2012 
 - xxii, 272p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9781857885811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand entrepreneur<br/>brand idea<br/>branding<br/>company culture<br/>creating your brand<br/>marketing<br/>power positioning<br/>success in business<br/>verbal identity
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP