Payne, Mark <br/><br/>
How to kill a unicorn and build bold ideas that make it to market, transform industries and deliver growth 
by Mark Payne 
 - London:   Nicholas Brealey Publishing  2014 
 - 288p., ind.  22 cm x 13 cm 
<br/><br/><label>ISBN: </label>9781857886283 
<br/><br/><label>Subjects--Topical Terms: </label><br/>2b or not 2b<br/>creative ability in business<br/>innovation strategy<br/>insights about insights<br/>lessons from the spatula<br/>little myth busting<br/>marketing<br/>monday morning<br/>need for speed<br/>new products<br/>question of transformation<br/>stretch factor<br/>two-sided problem<br/>two-sided solution
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAY