Eastman, Susan Tyler (ed.) <br/><br/>
Promotion and marketing for broadcasting, cable and the web 

 - 4th ed. 
 - Boston:  Focal Press,  2002. 
 - xiii, 274p., bib., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>024080497X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertisers<br/>budgeting in promotion<br/>buyers<br/>cable television<br/>commercial radio promotion<br/>designing and on line promotion<br/>global promotion<br/>internet marketing<br/>local station<br/>marketing<br/>media<br/>network television<br/>radio broadcasting<br/>television broadcasting
<br/><br/><label>Dewey Class. No.: </label>384.550688  / PRO