TY  - BOOK
AU  - Eastman, Susan Tyler (ed.)
AU  - Ferguson, Douglas A. (ed.)
AU  - Klein, Robert A. (ed.)
TI  - Promotion and marketing for broadcasting, cable and the web
SN  - 024080497X
U1  - 384.550688 
PY  - 2002///
CY  - Boston
PB  - Focal Press
KW  - advertisers
KW  - budgeting in promotion
KW  - buyers
KW  - cable television
KW  - commercial radio promotion
KW  - designing and on line promotion
KW  - global promotion
KW  - internet marketing
KW  - local station
KW  - marketing
KW  - media
KW  - network television
KW  - radio broadcasting
KW  - television broadcasting
ER  -