TY - BOOK AU - Brown, Eileen TI - Working the crowd : social media marketing for business SN - 9781906124717 U1 - 658.872 PY - 2011/// CY - New Delhi: PB - Viva Books Privete Limited KW - amplifying your message KW - brand impact KW - brand success KW - communication KW - connections and reputation KW - discovery KW - networks KW - online brand KW - relationships and engagement KW - scaling network KW - social media strategy KW - social media success plan ER -