Gotts, Ian <br/><br/>
Why killer products don't sell : how to run your company to a new set of rules 
by Ian Gotts and Dominic Rowsell 
 - Chichester:   Capstone Publishing  2008 
 - xxiii., 165p., app.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781906465261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>buying<br/>consumer behavior<br/>customer<br/>management<br/>sales<br/>sales management<br/>selling
<br/><br/><label>Dewey Class. No.: </label>658.81  / GOT