TY  - BOOK
AU  - Gotts, Ian
AU  - Rowsell, Dominic
TI  - Why killer products don't sell : how to run your company to a new set of rules
SN  - 9781906465261
U1  - 658.81 
PY  - 2008///
CY  - Chichester: 
PB  - Capstone Publishing
KW  - brand name products
KW  - buying
KW  - consumer behavior
KW  - customer
KW  - management
KW  - sales
KW  - sales management
KW  - selling
ER  -