TY  - BOOK
AU  - Bullmore, J. J. D. (ed.)
AU  - Waterson, M. J. (ed.)
TI  - The advertising association handbook
SN  - 0039104281
U1  - 659.1 
PY  - 1983///
CY  - London: 
PB  - Holt Rinehart and wiston
KW  - advertisers
KW  - advertising association
KW  - agency
KW  - attitudes
KW  - controls
KW  - effectiveness
KW  - media
KW  - role of advertising economy
KW  - sensitive issues
KW  - statistics
ER  -