Mebert, Andreas <br/><br/>
An analysis of  W.Chan Kim and Renee Mauborgne's blue ocean strategy : how to create uncontested market space and make the competition irrelevant 
by Andreas Mebert and Stephanie Lowe 
 - London:   Macat-Routledge  2017 
 - 89p., glo.  20 cm x 13 cm 
 - The Macat Library .
<br/><br/><label>ISBN: </label>9781912128426 
<br/><br/><label>Subjects--Topical Terms: </label><br/>market segmentation<br/>new products
<br/><br/><label>Dewey Class. No.: </label>658.802  / MEB