TY  - BOOK
AU  - Mebert, Andreas
AU  - Lowe, Stephanie
TI  - An analysis of  W.Chan Kim and Renee Mauborgne's blue ocean strategy : how to create uncontested market space and make the competition irrelevant
T2  - The Macat Library
SN  - 9781912128426
U1  - 658.802 
PY  - 2017///
CY  - London: 
PB  - Macat-Routledge
KW  - market segmentation
KW  - new products
ER  -