Kelly, J. Syeven <br/><br/>
The IMC handbook : readings and cases in integrated marketing communications 
by J. Steven Kelly and Susan K. Jones 
 - 2nd ed. 
 - Chicago:   Racom Communications  2012 
 - x, 509 p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9781933199344 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business<br/>case studies<br/>consumer<br/>IMC<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / KEL