TY  - BOOK
AU  - Kelly, J. Syeven
AU  - Jones, Susan K.
TI  - The IMC handbook : readings and cases in integrated marketing communications
SN  - 9781933199344
U1  - 658.802 
PY  - 2012///
CY  - Chicago: 
PB  - Racom Communications
KW  - business
KW  - case studies
KW  - consumer
KW  - IMC
KW  - marketing
ER  -