TY  - BOOK
AU  - Ross, Maria
TI  - Branding basics for small business : how to create an irresistible brand on any budget
SN  - 9781935254249
U1  - 658.827 
PY  - 2010///
CY  - Bedford: 
PB  - Nor Lights Press
KW  - brand as asset
KW  - brand identity
KW  - brand name products
KW  - brand strategy
KW  - branding
KW  - building brand
KW  - marketing
KW  - public relation
KW  - social media
ER  -