McCarthy, E. Jerome <br/><br/>
Essentials of marketing 
by E. Jerome McCarthy 
 - New York:   IRWIN Professional Publishing  1979 
 - xvii., 496p., app., note, ind., glos  24 cm x 20 cm 
<br/><br/><label>ISBN: </label>0256021422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing role in society<br/>marketing role in the firm
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC