Healey, Matthew <br/><br/>
What is branding? 
by Matthew Healey 
 - Switzerland:   Roto Vision  2008 
 - 256p., glos, bib, ind.  22 cm x 17 cm 
<br/><br/><label>ISBN: </label>9782888931355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>anatomy<br/>brand name products<br/>brand valuation<br/>branding<br/>case studies<br/>color<br/>color<br/>fitch<br/>graphic motifs<br/>ideas<br/>insight<br/>interbrand<br/>irving<br/>landor associates<br/>lippincott mercer<br/>logo<br/>marketing<br/>portfolios<br/>product management<br/>tippingsprung<br/>typeface<br/>visual style
<br/><br/><label>Dewey Class. No.: </label>658.827  / HEA