Engel, James F. <br/><br/>
Cases in promotional strategy 
by James F. Engel and W. Wayne Talarzyk 
 - Rev. ed. 
 - Illinois:   Richard D. Irwin Inc.  1984 
 - x, 282p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0256031002 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cases<br/>efforts<br/>management<br/>mass communication<br/>media strategy<br/>personal selling efforts<br/>planning<br/>promotional campaign<br/>stimulating reseller support
<br/><br/><label>Dewey Class. No.: </label>658.82  / ENG