TY  - BOOK
AU  - Engel, James F.
AU  - Talarzyk, Wayne W.
TI  - Cases in promotional strategy
SN  - 0256031002
U1  - 658.82 
PY  - 1984///
CY  - Illinois: 
PB  - Richard D. Irwin Inc.
KW  - cases
KW  - efforts
KW  - management
KW  - mass communication
KW  - media strategy
KW  - personal selling efforts
KW  - planning
KW  - promotional campaign
KW  - stimulating reseller support
ER  -