Davis, Melissa <br/><br/>
The fundamentals of branding 
by Melissa Davis 
 - Switzerland:   AVA Publishing SA  2009 
 - 183p., ind.  23 cm x 20 cm 
<br/><br/><label>ISBN: </label>9782940373987 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand history<br/>brand structures<br/>branding<br/>communicating the brand<br/>measurement in the business and marketing process<br/>teamwork and talent<br/>understanding the brand audience
<br/><br/><label>Dewey Class. No.: </label>658.827  / DAV