TY  - BOOK
AU  - Davis, Melissa
TI  - The fundamentals of branding
SN  - 9782940373987
U1  - 658.827 
PY  - 2009///
CY  - Switzerland: 
PB  - AVA Publishing SA
KW  - brand history
KW  - brand structures
KW  - branding
KW  - communicating the brand
KW  - measurement in the business and marketing process
KW  - teamwork and talent
KW  - understanding the brand audience
ER  -