Peter, Paul J. <br/><br/>
Consumer behaviour : marketing strategy perspectives 
by J. Paul Peter and Jerry C. Olson 
 - Illinois:   Irwin  1987 
 - xvii, 698p., ind.  24 cm x 20 cm 
<br/><br/><label>ISBN: </label>0256031770 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysis<br/>cases<br/>consumer behavior<br/>decision making<br/>environmental theory<br/>influences<br/>integration process<br/>marketing strategy<br/>pricing<br/>promotion<br/>strategy development
<br/><br/><label>Dewey Class. No.: </label>658.8342  / PET