TY  - BOOK
AU  - Peter, Paul J.
AU  - Olson, Jerry C.
TI  - Consumer behaviour : marketing strategy perspectives
SN  - 0256031770
U1  - 658.8342 
PY  - 1987///
CY  - Illinois: 
PB  - Irwin
KW  - analysis
KW  - cases
KW  - consumer behavior
KW  - decision making
KW  - environmental theory
KW  - influences
KW  - integration process
KW  - marketing strategy
KW  - pricing
KW  - promotion
KW  - strategy development
ER  -