Riesenbeck, Hajo <br/><br/>
Power brands : measuring, making and managing brand success 
by Hajo Riesenbeck and Jesko Perrey 
 - 2nd ed. 
 - Weinheim:   Wiley-VCH Verlag Gmbh and Co.  2009 
 - xviii, 348p., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>9783527503902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>making brands<br/>managing brands<br/>measuring brands
<br/><br/><label>Dewey Class. No.: </label>658.872  / RIE