TY  - BOOK
AU  - Riesenbeck, Hajo
AU  - Perrey, Jesko
TI  - Power brands : measuring, making and managing brand success
SN  - 9783527503902
U1  - 658.872 
PY  - 2009///
CY  - Weinheim: 
PB  - Wiley-VCH Verlag Gmbh and Co.
KW  - brand name products
KW  - making brands
KW  - managing brands
KW  - measuring brands
ER  -