Kotler, Philip <br/><br/>
Ingredient branding : making the invisible visible 
by Philip Kotler and Waldemar Pfoertsch 
 - New York:   Springer Private Limited  2010 
 - xx, 393p., bib.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9783642042133 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>branding<br/>branding ingredients<br/>case studies<br/>ingredient branding<br/>managing ingredient brands<br/>markenpolitik swd<br/>marketing<br/>measuring the performance of inbrands<br/>produktimage swd<br/>success stories
<br/><br/><label>Dewey Class. No.: </label>658.827  / KOT