TY  - BOOK
AU  - Kotler, Philip
AU  - Pfoertsch, Waldemar
TI  - Ingredient branding : making the invisible visible
SN  - 9783642042133
U1  - 658.827 
PY  - 2010///
CY  - New York: 
PB  - Springer Private Limited
KW  - brand name products
KW  - branding
KW  - branding ingredients
KW  - case studies
KW  - ingredient branding
KW  - managing ingredient brands
KW  - markenpolitik swd
KW  - marketing
KW  - measuring the performance of inbrands
KW  - produktimage swd
KW  - success stories
ER  -