Quelch, John A. <br/><br/>
Cases in advertising and promotion management 
by John A. Quelch and Paul W. Farris 
 - 3rd ed. 
 - Illinois:   Irwin  1991 
 - xiii, 908p., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>0256096899 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>branding<br/>budgeting<br/>cases<br/>communications<br/>copy testing<br/>marketing<br/>media<br/>POP<br/>positioning<br/>promotion<br/>social ethics<br/>strategy
<br/><br/><label>Dewey Class. No.: </label>659.1  / QUE