TY  - BOOK
AU  - Quelch, John A.
AU  - Farris, Paul W.
TI  - Cases in advertising and promotion management
SN  - 0256096899
U1  - 659.1 
PY  - 1991///
CY  - Illinois: 
PB  - Irwin
KW  - advertising
KW  - branding
KW  - budgeting
KW  - cases
KW  - communications
KW  - copy testing
KW  - marketing
KW  - media
KW  - POP
KW  - positioning
KW  - promotion
KW  - social ethics
KW  - strategy
ER  -