Dillon, William R. <br/><br/>
Marketing research in a marketing environment 
by William R. Dillon, Thomas J. Maddem and Neil H. Firtle 
 - 3rd ed. 
 - New York:   Irwin/Mcgraw-Hill, Inc.  1997 
 - xxii, 760p., app., glos., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>0256108293 
<br/><br/><label>Subjects--Topical Terms: </label><br/>acquiring data<br/>applications<br/>data processing and analysis<br/>marketing research environment<br/>measurement<br/>questionnaire design<br/>report preparation and ethical issues<br/>sampling theory and practices<br/>scaling
<br/><br/><label>Dewey Class. No.: </label>658.83  / DIL