TY  - BOOK
AU  - Dillon, William R.
AU  - Firtle, Neil H.
AU  - Madden, Thoams J.
TI  - Marketing research in a marketing environment
SN  - 0256108293
U1  - 658.83 
PY  - 1997///
CY  - New York: 
PB  - Irwin/Mcgraw-Hill, Inc.
KW  - acquiring data
KW  - applications
KW  - data processing and analysis
KW  - marketing research environment
KW  - measurement
KW  - questionnaire design
KW  - report preparation and ethical issues
KW  - sampling theory and practices
KW  - scaling
ER  -