International marketing : analysis and strategy - Onkvisit, Sak; Shaw, John J. (New Jersey: Prentice-Hall Inc, 1998)
Keywords: advertising; case; consumer behaviour; culture; currencies and foreign exchange; distribution; economic development; export marketing; financing; foreign market entry strategies; international marketing decisions; legal; management; market analysisx; marketing barriers; money markets; physical distribution and documentation; planing for international marketing; pricing strategies; promotion strategies; trade distortions; trade theories; world market environment