TY  - BOOK
AU  - Onkvisit, Sak
AU  - Shaw, John J.
TI  - International marketing : analysis and strategy
SN  - 9788120312384
U1  - 658.84 
PY  - 1998///
CY  - New Jersey: 
PB  - Prentice-Hall Inc
KW  - advertising
KW  - case
KW  - consumer behaviour
KW  - culture
KW  - currencies and foreign exchange
KW  - distribution
KW  - economic development
KW  - export marketing
KW  - financing
KW  - foreign market entry strategies
KW  - international marketing decisions
KW  - legal
KW  - management
KW  - market analysisx
KW  - marketing barriers
KW  - money markets
KW  - physical distribution and documentation
KW  - planing for international marketing
KW  - pricing strategies
KW  - promotion strategies
KW  - trade distortions
KW  - trade theories
KW  - world market environment
ER  -