Lilien, Gary L. <br/><br/>
Marketing models 
by Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy 
 - Delhi:   PHI Learning  2013 
 - xv, 803p., app., bib., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788120314757 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>consumer behavior<br/>decision iplimentation<br/>decision support<br/>marketing management<br/>marketing models<br/>organizational buying models<br/>product planning<br/>sales force
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL