TY  - BOOK
AU  - Lilien, Gary L.
AU  - Kotler, Philip
AU  - Moorthy, K. Sridhar
TI  - Marketing models
SN  - 9788120314757
U1  - 658.8 
PY  - 2013///
CY  - Delhi: 
PB  - PHI Learning
KW  - advertising
KW  - consumer behavior
KW  - decision iplimentation
KW  - decision support
KW  - marketing management
KW  - marketing models
KW  - organizational buying models
KW  - product planning
KW  - sales force
ER  -