Jones, John Philip <br/><br/>
When ads work : new proof that advertising triggers sales 
by John Philip Jones 
 - 2nd ed. 
 - New Delhi:   Prentice-Hall of India Private Limited  2007 
 - xix, 209p., app., ind.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9788120332256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>case studies<br/>doesnot work<br/>from insight to action<br/>keeping the brand in the window<br/>penetration and purchase frequency<br/>rapid spread of pure single source research<br/>sales promotion<br/>short term effect<br/>short term effect<br/>single source breakthrough<br/>stops working<br/>successful advertising campaigns<br/>works in some cases
<br/><br/><label>Dewey Class. No.: </label>659.1  / JON