Belch, George E. <br/><br/>
Introduction to advertising and promotion : an integrated marketing communications perspective 
by George E. Belch and Michael A. Belch 
 - 3rd ed. 
 - Chicago:   Irwin  1995 
 - xvi, 762p., glos., ind.  27 cm x 21 cm 
<br/><br/><label>ISBN: </label>0256136971 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysing communication process<br/>business-to-business communications<br/>control<br/>economic aspects<br/>ethical<br/>evaluation<br/>international advertising<br/>marketing communication program<br/>monitoring<br/>promotion in marketing<br/>promotion programme situation analysis<br/>promotional program<br/>regulation<br/>role of advertising<br/>social
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL