Mathieson, Rick <br/><br/>
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age 
by Rick Mathieson 
 - New Delhi:   Prentice-Hall of India Private Limted  2007 
 - ix, 244p., notes, glos., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9788120332652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>dialing for dollar<br/>marketing<br/>mobile commerce<br/>product management<br/>reach out and sell someone<br/>wireless point persuasion
<br/><br/><label>Dewey Class. No.: </label>658.827  / MAT