Mukerjee, Kaushik <br/><br/>
Customer relationship management : a strategic approach to marketing 
by Kaushik Mukerjee foreword by Jagdish N. Sheth 
 - New Delhi:   Prentice-Hall of India Private Limited  2007 
 - xix, 170p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9788120332850 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case study<br/>chaning nature of marketing and customer service<br/>CRM<br/>customer relationship<br/>customer satisfaction<br/>e CRM<br/>economics of building customer relationship<br/>guarding against CRM failures<br/>implementation<br/>IT and tools<br/>strategy
<br/><br/><label>Dewey Class. No.: </label>658.812  / MUK